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From viral spam to virulent sham

admin — Mon, 26 Jul 2010 20:18:22 +0000

The twitterverse is busy again today with discussions surrounding EMC's us of spambots to generate views of videos they are trying to make viral. If you are interested in seeing what is being said, check out these people's tweets and you'll be off on a trip down a dark hole. @ johnful , @ dvellante , @ sfoskett , @ valb00 , @ furrier Here are a couple cartoons I made about it last week from my new cartoon, Ineption : Netapp's Val Bercovici suggest this viral spamming as the end of innocence in social media, but innocence exited the social media stage long ago. I'm much more concerned about how large companies like EMC can use social media to suggest product and customer relationships that stretch the truth well beyond the impressions that a reader might take away from reading suggestive blog posts from respected corporate voices. As "unofficial company statements" that are more influential than press releases, social media pieces can distort things in a way that more-accountable corporate marketing are not allowed to. Last week, Chad Sakac and Chuck Hollis published blog posts that pointed to an EMC white paper about details of a VMAX implementation at Terremark, an excellent 3PAR customer. Readers of these posts would probably think that VMAX was being used as the storage behind Terremark's multi-tenant, Enterprise Cloud service offering. That would be stretching things more than just a little bit. I commented on both blogs and the responses to my comments were interesting. I guess I feel a little kinder towards Chad as a result. It is possible that somewhere in the world, a VMAX is being used by Terremark. One would expect Terremark to be looking at various storage platforms as a matter of course, it only makes sense for them. After all, VMware made a significant investment in Terremark last year and we all know who owns VMware.

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From viral spam to virulent sham

vSphere 4.1, SIOC, and Array Auto-Tiering

admin — Fri, 23 Jul 2010 22:06:04 +0000

So – do these ideas work together? Do they complement each other or compete? What’s the source of these questions Chad – and why are you asking them? (BTW – this topic is one I’m covering at VMworld, along with some of the testing data) If you’re interested, read on… Storage IO Control (SIOC), along with Network IO Control (NIOC) represent VMware’s first forays into expanding the IDEA of DRS (which is in essence distributed resource prioritization) beyond CPU cycles and memory – and into storage and network IO subsystems.

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vSphere 4.1, SIOC, and Array Auto-Tiering

VCE, Private Clouds And The Agenda For Change

admin — Fri, 23 Jul 2010 04:15:13 +0000

As some of you know, I'm over in Rome for a few days of meetings, to be followed by a week of overdue vacation time. Much has been said about EMC and VMware's recent strong quarters, including this unique perspective from Storagezilla , but I wanted to share one big thought that stood out above all else. All About Earnings Calls Earning calls in our industry are mostly about economic results — how well did you do, how well do you expect to do, etc. All of that is pretty standard fare. You can listen to EMC's here , or get a transcript here .

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VCE, Private Clouds And The Agenda For Change

PMR Type 2

admin — Thu, 22 Jul 2010 15:48:03 +0000

I hadn’t heard of this before a few days ago, when I was fact checking some of the info on Fujifilm’s video interview around its breakthrough with IBM in tape capacity. I had thought that the IBM-Fujifilm tape capacity demonstration showed the application of PMR head technology to a new tape coating that used BaFe particles to achieve the great density improvement.

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PMR Type 2

On the Air at 2PM EST

admin — Thu, 22 Jul 2010 13:58:25 +0000

Tech Target is taking a video they shot of my last DR Planning seminar and is streaming it on the Internet right now. Here are the details I received after pinging the site.

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On the Air at 2PM EST

The Netapp vSphere 4.1 decoder ring

admin — Thu, 22 Jul 2010 02:31:34 +0000

There was a lot written last week surrounding VMware's release of vSphere 4.1 . Netapp appeared to have a lot to say, but it was confusing to figure out what they were really talking about. I think I've got it now. It's unusual for a company to be invited as a centerpiece of high-visibility festivities and then mysteriously decide not to follow through

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The Netapp vSphere 4.1 decoder ring

Private Clouds And Dealing With Legacy

admin — Tue, 20 Jul 2010 14:55:43 +0000

The good news — there's general consensus from the enterprise IT organization I speak with that — yes, they'd like to pursue a private cloud model. The challenging part — as they look around their data centers, all they can see is the legacy of past decisions: incompatible architectures, stove-pipe stacks and the rest. It's like an archeology project: you can see the layers of different waves that have come through the IT organization. How can you move forward when all you can see is history

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Private Clouds And Dealing With Legacy

Data Center Transformation Part 3: Storage Transformation

admin — Mon, 19 Jul 2010 23:56:51 +0000

This is the third part in my series on data center transformations. My last post was on server transformation and the impact of virtual servers on the data center. In this post I will address the impact of storage transformation on the data center. Data is at the core of the Data center Data is at the core of the data center, and any effort to transform the data center must involve the movement, provisioning, access, and protection of data which is provided by storage systems

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Data Center Transformation Part 3: Storage Transformation

Ineption No 1: The CRO gives The Storage Arrogance his dream job

admin — Mon, 19 Jul 2010 10:34:28 +0000

Today is the grand opening of a new cartoon strip, Ineption (Click the cartoon to see a larger image)

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Ineption No 1: The CRO gives The Storage Arrogance his dream job

The Contrast Is Stunning

admin — Thu, 15 Jul 2010 17:05:37 +0000

I think people know by now that I get to meet lots of customers and partners in the course of my work. Actually, I really don't consider it "work", it's really a lot of fun. And they even pay me Sometimes, though, you get this great juxtaposition: you get to see how different IT organizations approach the same fundamental challenge in entirely different ways. And the contrast can be stunning ..

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The Contrast Is Stunning