Storage Nation

Last night, IDC released their storage market share analysis for what happened in Q2.  Some things remained the same, other parts seem to be changing. And if you watch this market as closely as I do, it's worth reviewing some of the more interesting bits. What You Need To Know For many years, IDC has published the most authoritative numbers on storage hardware and software sales.  While no methodology is perfect, I've come to view IDC's numbers as absolutely essential to anyone in the storage business. EMC doesn't give IDC access to any privileged information, they have to figure things out from published reports.  Generally speaking, IDC's estimates of EMC's business are usually within a few points (plus or minus) of our own.

As I sit back and contemplate the last few weeks, I keep coming to the same conclusion.  The market has clearly expressed its strong interest in all things cloud-like, and just about every technology vendor on the planet — large and small — is frantically repositioning themselves just as quickly as possible. Whatever "tipping point" we all were waiting for, it's clearly happened.  Game on. And I think this rapid shift has caught many in the IT industry by surprise: technology vendors, system integrators, consultants — few people are really interested in IT as usual.  Everyone wants to talk about the cloud.

In my discussions with customers, I often ask the "V" question: how are you doing with virtualization? Occasionally I get an interesting response: they're entrenched IBM customer, and they point to the use of virtualization on their mainframe, and perhaps their big AIX boxen, and say they're largely virtualized.  Asked and answered. I need to ask them a better question: how are you doing with pooling of resources? The Bigger The Better Any time you pool resources, you're angling for a better outcome.  Lower cost-to-serve through scale efficiencies.  The ability to load-level across multiple, shifting demands.  Being able to react quickly to new and unforseen demands.  Efficient processes that manage resources in the aggregate, rather than individually

Every so often, a well-understood category in IT becomes completely up-for-grabs in terms of answering the question: what's next?  Clearly, how we think about enterprise desktops and delivering end-user computing is now very much in play. The many announcements coming from VMworld only underscores this point

Phew – I hate tap-dancing around things, and I’ve been saying “project Redwood” for too long.  I’m glad the name got changed to vCloud Director – “vCloud Service Director” was a mouthful (note that the builds right before VMworld still have the old name).

Customer interest in active/active datacenters is through the roof – it’s a compelling idea. We’ve got a little pile of VPLEX/vTeleportation sessions at VMworld – I’m doing PC8051 with Beth Phalen, who is the VP who owns the product (which covers practical questions, how it works, but also shows where we are going).   Scott Lowe is doing session TA8101 (which is very focused on do’s, don’ts and best practices in these active/active datacenter use cases. The VMware KB article that covers how EMC VPLEX supports VM HA stretched cluster also went up, you can read it here . I remain convinced that we (VMware and the storage community) have more work to do (specifically around VM HA details discussed in our sessions, as well as partition handling at the VMware and storage layers) before I would personally do this myself.  But we decided that people were going to do stretched clusters, so it was more useful to be explicit about how to do it, pitfalls to be aware of.   The solution spot that is a rock right now is VMotion between clusters.

DRS is not only a critical feature in vSphere, but also a critical IDEA for virtualization and cloud models (private or public).   The idea is basic: Virtualization encapsulates compute, and vMotion liberates those encapsulated objects, but VMware Distributed Resource Scheduler (DRS) is the thing that actually turns the cluster of servers in a dynamic pool of resources. Not only is this important for efficiency, but prioritization and QoS are critical as everyone starts to virtualize things that come with SLA requirements

How’s that for a headline?

So – today RSA, the security division of EMC announced a very cool capability – a simple VMware security dashboard that integrates with vCenter, ESX/ESXi, with vCenter, RSA Data Loss Prevention suite, VMware’s vShield family (more on that soon), VMware vCloud Director, VMware vCenter Configuration Manager, EMC Ionix portfolsio, and HyTrust appliancevShield family of products (along with other partners).  It brings everything up to a high level dashboard which continuously assess state – and helps remediate (aka “fix”) problems.   It’s a solution for Cloud Security and Compliance. We also showed the next step of the evolution of “Project Roswell” – an ongoing effort between VMware/RSA/Intel to bring an unbelievable set of compliance capabilities to public clouds, enforced in a hardware root of trust. There will also be an RSA Securebook on Cloud Security published in October that covers these topics for people who are in the security business… Ok a bit of background… So – I asked in the open “VirtualGeek 2010 Survey” (full results here ) 2 basic questions.   “Is security an issue for you”.  Of the 121 respondents to that question – it turns out it is (to varying degress) to 71% of the people. Then I asked people to be a bit more specific about degree of “security pain”.

It’s crazy to see how focused we are, and how many folks we have working day in day out on being the best partner for VMware – for VMware themselves, their partners, and their customers. This is the 2nd inaugural “EMC/VMware pre-VMworld meeting” – we share/learn/warm up for the event.