At the end of 2008 when we introduced the Atmos storage platform , we realized we needed a new term to describe what was essentially a new category — COS — or cloud-optimized storage — storage platforms and services that are designed expressly for cloud applications. With today's announcement, the uniqueness of the category becomes more apparent. We're now in a better position to make the case that — for some use cases — cloud-optimized storage solutions can be better than their traditional counterparts. What Was Announced If you're not familiar with Atmos, you're not alone. It doesn't fit neatly into the SAN/NAS/DAS categories that we're all familiar with. Competitors, in particular, don't really know what to make of it. Mutliple Atmos units work together to create a storage cloud. All information is stored in objects with integrated rich metadata. Storage policy (how many copies, protection method, physical location of data, spin down, compression, etc.) is expressed in terms of service level desired — gold, sliver, bronze, etc. Atmos interprets the policy intentions and seamless orchestrates all the data logistics in the background. A single management console monitors service delivery. It takes a while to fully comprehend what Atmos really does, but — regardless of your vendor affiliations — there's no denying that Atmos is a unique solution to a unique problem — overcoming, and then ultimately exploiting — distance