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From viral spam to virulent sham

admin — Mon, 26 Jul 2010 20:18:22 +0000

The twitterverse is busy again today with discussions surrounding EMC's us of spambots to generate views of videos they are trying to make viral. If you are interested in seeing what is being said, check out these people's tweets and you'll be off on a trip down a dark hole. @ johnful , @ dvellante , @ sfoskett , @ valb00 , @ furrier Here are a couple cartoons I made about it last week from my new cartoon, Ineption : Netapp's Val Bercovici suggest this viral spamming as the end of innocence in social media, but innocence exited the social media stage long ago. I'm much more concerned about how large companies like EMC can use social media to suggest product and customer relationships that stretch the truth well beyond the impressions that a reader might take away from reading suggestive blog posts from respected corporate voices. As "unofficial company statements" that are more influential than press releases, social media pieces can distort things in a way that more-accountable corporate marketing are not allowed to. Last week, Chad Sakac and Chuck Hollis published blog posts that pointed to an EMC white paper about details of a VMAX implementation at Terremark, an excellent 3PAR customer. Readers of these posts would probably think that VMAX was being used as the storage behind Terremark's multi-tenant, Enterprise Cloud service offering. That would be stretching things more than just a little bit. I commented on both blogs and the responses to my comments were interesting. I guess I feel a little kinder towards Chad as a result. It is possible that somewhere in the world, a VMAX is being used by Terremark. One would expect Terremark to be looking at various storage platforms as a matter of course, it only makes sense for them. After all, VMware made a significant investment in Terremark last year and we all know who owns VMware.

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From viral spam to virulent sham

PMR Type 2

admin — Thu, 22 Jul 2010 15:48:03 +0000

I hadn’t heard of this before a few days ago, when I was fact checking some of the info on Fujifilm’s video interview around its breakthrough with IBM in tape capacity. I had thought that the IBM-Fujifilm tape capacity demonstration showed the application of PMR head technology to a new tape coating that used BaFe particles to achieve the great density improvement.

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PMR Type 2

Getting Ready to Re-Launch IT Sense.org

admin — Thu, 22 Jul 2010 14:26:58 +0000

I have been heads down building out a couple of websites. In addition to adding a lot of new content to C4Project.org (fresh interviews with Fujifilm, CA, and Xiotech), I am re-doing IT-Sense.org and will shortly tackle my main homepage and the Data Management Institute site. The objective is to freshen content and update code that has proven hacker-porous. Stand

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Getting Ready to Re-Launch IT Sense.org

On the Air at 2PM EST

admin — Thu, 22 Jul 2010 13:58:25 +0000

Tech Target is taking a video they shot of my last DR Planning seminar and is streaming it on the Internet right now. Here are the details I received after pinging the site.

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On the Air at 2PM EST

The Netapp vSphere 4.1 decoder ring

admin — Thu, 22 Jul 2010 02:31:34 +0000

There was a lot written last week surrounding VMware's release of vSphere 4.1 . Netapp appeared to have a lot to say, but it was confusing to figure out what they were really talking about. I think I've got it now. It's unusual for a company to be invited as a centerpiece of high-visibility festivities and then mysteriously decide not to follow through

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The Netapp vSphere 4.1 decoder ring

Oh if ONLY there was a way to

admin — Wed, 21 Jul 2010 13:15:12 +0000

The lament of many cloud compute providers as we engage with them… “I wish someone would offer a storage subsystem:” Was transactional (which VMware needs today to host VMDK storage) – but scaled, so I could manage at scale with less: scaled out linearly to large clusters (lets say 16 nodes – for a total of 128 intel cores for dealing with the IO load), using commodity x86 servers, but commodity components built for a service provider. where any resource in that cluster – brains, ports, caches could all service any IO – meaning it’s one big pool. A datastore literally is everywhere, but also dependent on no one element. that could scale up to huge capacity (let’s say petabytes) without increasing my FTE cost because it’s designed for management at scale (hey, just like Cisco UCS!) where everything could be wide-striped across the entire backend of the array – so it acts as one big aggregate pool of ports, IO, brains, IOps and GBs

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Oh if ONLY there was a way to

Robert Cockerill from Thames River Capital: A man with broad responsibilities and 3PAR storage

admin — Tue, 20 Jul 2010 20:46:23 +0000

3PAR customers like that fact that 3PAR arrays are so easy and fast to manage. In this video, Robert Cockerill from Thames River Capital in London talks about all the various things he does, his Windows-based infrastructure, how 3PAR’s thin provisioning helps him manage it all and how simple it was to protect it with 3PAR Remote Copy.

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Robert Cockerill from Thames River Capital: A man with broad responsibilities and 3PAR storage

Speed Bumps Along The Way To The Private Cloud

admin — Tue, 20 Jul 2010 16:58:24 +0000

Many of the IT organizations I speak with have started their journey to a private cloud model. Every road has its speed bumps: knowing what they are likely to be helps a great deal. I thought it'd be useful to simply share my perspectives of likely issues, concerns and challenges that tend to show up in each phase of the journey

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Speed Bumps Along The Way To The Private Cloud

Data Center Transformation Part 3: Storage Transformation

admin — Mon, 19 Jul 2010 23:56:51 +0000

This is the third part in my series on data center transformations. My last post was on server transformation and the impact of virtual servers on the data center. In this post I will address the impact of storage transformation on the data center. Data is at the core of the Data center Data is at the core of the data center, and any effort to transform the data center must involve the movement, provisioning, access, and protection of data which is provided by storage systems

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Data Center Transformation Part 3: Storage Transformation

Ineption No 1: The CRO gives The Storage Arrogance his dream job

admin — Mon, 19 Jul 2010 10:34:28 +0000

Today is the grand opening of a new cartoon strip, Ineption (Click the cartoon to see a larger image)

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Ineption No 1: The CRO gives The Storage Arrogance his dream job